A project to rebrand The Darkroom Cairo. And the creation of the sub-brand The Darkroom East.
Egypt’s premier film photography hub.
The logo refresh is a new twist on the original which gained inspiration from, black and white film, film boxes and the light that leaks through darkrooms. The new logo takes on a new meaning with colors that evoke feelings of longevity and excitement; the shape was transformed to simulate a hand-cut film leader edge and the infinity symbol is at the core of the brand; keeping film alive forever!
Graphic tag and Logo variation
Collateral
